After three years of lockdowns and uncertainty, consumers are recalibrating what they see as important in their daily lives and living spaces. Premiumisation is one of the trends shaping modern high-end kitchen design—consumers are pushing towards higher-end, higher-quality and more unique items, appliances and brands with similar values as their own. It is not enough to create spaces that are functionally and aesthetically pleasing, they must also engage the homeowner’s desire to turn their home into a sanctuary.

Designing the modern high-end kitchen: Habits of premiumisation, quality and expertise examines how premiumisation is changing what owners want and expect out of their home kitchens. Premiumisation is about the promise of exceptional quality and experience, which can be expressed through well-designed, well-engineered, and well-crafted appliances. We look at how this trend is impacting modern design, and why a growing number of homeowners are choosing to invest their money in luxury high-end kitchen fit outs.

The classic German brand born in Berlin, AEG is today one of the most important within the Electrolux Group. Since its inception, AEG has been driven by a passion for intelligent design to develop exceptional cooking, dishwashing and laundry appliances with class-leading performance and future forward technology. Offering limitless kitchen design potential, AEG appliances are not only exceptionally functional, but also luxuriously beautiful.

Download this whitepaper to learn how habits of premiumisation, quality and expertise are changing what owners want and expect out of their home kitchens.