Genesis Studio – Redefined luxury automotive specification and design

As their name implies, Genesis embraces creation and believes that every drive deserves to be a discovery. Redefining the Luxury Automotive Experience by reimagining and creating a showroom destination for connoisseurs to explore and tailor their finest in automobile products and services, to make a positive difference to their customers’ lives, is central to the Genesis vision and mission.

Located in the heart of Sydney’s central business district in the Pitt Street Mall, the Genesis Studio sets the benchmark in Luxury Automotive Studios in Australia. Designed by SUH Architects of South Korea in collaboration with Stanton Dahl Architects, with construction managed by Graphite, the collective team certainly delivered on their client’s brief.

The focal point, and some would say, the hero of the Genesis Studio is an impressive 2-storey circular staircase wrapped in a giant 5.7m diameter by 11m high semi-translucent LED display, which plays continuous and dynamic brand-aligned imagery and messaging.

Seamlessly integrated into the design of the staircase is Glasshape’s signature TemperShield low iron, bent and toughened (tempered) 15mm glass, which serves a number of purposes. Providing a transparent protection barrier for the LED display, and protecting people adjacent to, and transitioning up and down the staircase, the bent glass blends in and complements the overall high-end design aesthetic employed in the fitout, whilst meeting all necessary building standard requirements.

Glasshape was honoured to work in collaboration with Active Metals, the designers and fabricators of the feature circular staircase, who supplied us with working drawings as a reference to guide the design and manufacture of our bent and toughened (tempered) low iron glass. Once again, the finished result stands testament to the collective effort and unwavering attention to detail from everyone involved in this luxury defining, benchmark project.

Project details

Project: Genesis Studio – Feature circular staircase

Location: Sydney CBD

Architects: SUH Architects & Stanton Dahl

Construction Managers: Graphite Projects

Fabricator: Active Metals

Product: Glasshape’s TemperShield low iron, bent and toughened (tempered) 15mm glass

Photography & Videography: Brendan Read