In the hospitality sector, just as every business competes on price, so are these businesses competing in terms of innovating and providing a unique experience to the customer. Customising the interior design is one of these bets for innovation. However, customising a product, particularly one with a large footprint like a floor, can be perceived as risky, extravagant, time-consuming, or out of reach. With modern technology, a leading flooring manufacturer is making it a viable, cost-effective option for modern hospitality builds.

Why the future of hospitality flooring is bespoke: Exploring the benefits and opportunities of customisation looks at why customisation is an essential tool in the designer’s toolbox and the cultural shift to bespoke, authentic spaces in the hospitality sector. In the first section, we discuss why design authenticity matters in hospitality design, and how it is linked with customised interior design elements. In the second section, we focus on the role of flooring, highlighting common misconceptions surrounding custom flooring and how a leading flooring manufacturer is making it a viable, cost-effective option for modern hospitality projects.

Whatever your project, vision or budget, GH Commercial makes bespoke carpet and flooring a reality. Stand apart, create a mood, or tie a space together to tell a story. From easy online customisation to a fully bespoke design with their local in-house design team, the company’s fast, flexible and cost-effective offering can help designers realise infinite design possibilities.

Download this whitepaper and learn how custom flooring can help create truly memorable and immersive guest experiences.